Event-China and features of the event industry of the East
We often come across examples of large-scale cases of event companies and creative teams from China.
Due to the partial isolation of the Internet in the East, many cases of the local event market remain inaccessible to our eyes. But there are a lot of wonderful things to look at.
We are sharing with you our personal experience, analytics and knowledge about the event industry of the East.
First of all, it is necessary to highlight their ability to work with bold ideas, the latest technologies and the scale of the production. Three key factors contribute to this.
Professionals of Eastern countries manage to attract talents from all over the world for their shows, accumulate volunteers in a short time and quickly create any equipment for their needs.
For example, in honor of its anniversary, Intel has created a light show in which were more than 500 drones draw various three-dimensional shapes. It took only two to three months for specialists from China to double the "copy" of the project. For such shows, engineers and visualizers from China master all the developments and techniques from scratch, then complicate the task by increasing the scale. Apparently, they are driven by a national love of festival brightness, brilliance and passion for records.
Tandem Russia X China - not an easy task
If the Chinese are on the side of the customer, the contractor (us) has to face the same frenzied rhythm and abstraction of tasks in the preparation and implementation of projects, as is customary in their style of work.
If on the contrary — here the usual story, "to promise — does not mean to do."
Four main points to pay attention to:
- You will need a local assistant. A proven person who is willing to work for your interests. You will be lucky if such a person is around. It will help you in work and communication.
- An integral part of business ethics and culture is a joint trip to the Chinese food service. Thus business relations are fixed and to neglect this point-means to show disrespect.
- It is important and necessary to bargain. This is part of the business culture, without which no transaction is complete.
- The Chinese never say ' no ' directly. It is necessary to work out a number of companies to have a choice or to decide on a counterparty that suits you in style and attitude to work.
About the market
The levels of economy and consumption in China are very high. If the whole world was focused on the European part of the world before, now the East has a leading role. Huge budgets and the number of grandiose projects, especially in terms of automotive and it launches, moved there. The reason for this is the number of consumers.
Large brands customers who organize almost nothing on the territory of Europe and the Russian Federation can launch a stadium events in the East.
China is the global center of the world production. Many European brands associated with the entertainment industry have also moved some production there. In this aspect, it should be noted that experts from the East have added zest. Almost every device the Chinese not only copy under their brand, but also make new versions or hybrids based on it. If it is, for example, some static special effect with one functional, like smoke or fire, then additional gadgets are added to their execution. To do this, use light, multiply the number of sources, increase the devices in power, size and shape.
Exhibition of achievements and Macau
It is possible to look at the local event market by combining professional interest with tourism. A special attraction is the analogue of Vegas-Macau. Macau is a glittering world — class casino and hotel with a fascinating history. It is worth visiting the local resident shows, which were staged by famous companies.
"House of Dancing Water" is a large-scale show of Belgian Director Franco Dragone, who has worked with Cirque du Soleil and Celine Dion. Also worth paying attention to "Elekron Show".
Projects that should not be left without attention:
Prolight + Sound Guangzhou-European exhibition. A technology show, but with a Chinese flourish.
GetShow Guangzhou Entertainment Technology Show is a frenzied mix of everything related to event marketing.
To create a successful projects of this scale, you need to find courage and confidence in your own idea. From its inception to full implementation will take a long time. To do this, the profession requires a detailed exploring of the market not only in our country. China is a shining example to follow and a rich soil to explore the new reality in the world of shows.
P.S. in the rest of the, perhaps, all very it seems, only groups on project are created in WeChat