VK Fest 2024 (blue carpet)

For our team, creating the blue carpet for VK Fest is always a creative challenge. We approach its development from different angles: logistics, content, manufacturability, design.

In addition to the track itself, we have provided a stage for artists with a backline, separate areas for interactions with presenters and show integration, a DJ area and a WOW effect - a built-in 12-meter travelator into the podium.

The presenters, guests and artists of the first and second days changed, and together with them we changed the logic of the program. It was the versatility of our stage space that allowed us to have more areas for access to the podium, new angles and backgrounds for the next guest.

A distinctive feature of the blue carpet from others is its brightness musical performances. We prepared show numbers for 10 artists and each had their own recognizable style and mood.