MAX \ MAX. Show production, technical production and event directing.
MAX \ MAX. Show production, technical production and event directing.
MAX \ MAX. Show production, technical production and event directing.
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Presentation
Designed by Pixies

Megaforum Oriflame 2020

February 2020
Client
Oriflame
Venue
Humo Arena
Task

In February, MAX \ MAX team continued to travel the world with Oriflame. This time, together with the Unique Present agency and Oriflame event team, we prepared the event for three and a half thousand guests of the first Oriflame Megaforum in Tashkent, the main aim of which was the first presentation of the company to a completely new market of Uzbekistan. It is worth recalling that Oriflame is a Swedish company, whose philosophy is based on the concept of “lag”, which means “exactly as much as you need”, that is: minimalism, rational consumption, practicality and economy. All this is a bit different to the Uzbek culture with its intricate patterns, bright colors, ornate forms and oriental emotionality. One of our main tasks was to find a balance between the European style and national Uzbek lifestyle.It was important for us to connect the audience and a new brand, and we did an excellent job, satisfying our client and the guests of the event.

A feature of the venue was the central stage with a 360 degrees amphitheater. This scenography  allowed our production team to work out all the details of the show in such a way that each viewer felt involved in what was happening regardless of his location inside the hall and heard all the necessary information from the forum speakers.

Light design
Creating dynamic visual project scenario.
International projects
No borders in the implementation of projects of any scale.
Direction сrew
The event at the site. The work of all services on the rig preparation and implementation.
Show сreation
Creating a show program, the development of the concept of numbers, script, video.
The anniversary of Alla Krutaya
Rostelecom CUP
Showreel
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Designed by Pixies
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